The Spellbinding Art Of Minalima’s Harry Potter

The Artwork of Minalima's Harry Potter
I’ve done a few posts now about being a new ambassador for Lumos, J.K. Rowling’s amazing charity, and the invitation I received because of it to see the new Harry Potter play. So if it wasn’t apparent yet, I’m was just a little excited (and by a little, I mean it was hard for me to sit still).

So you can imagine what I looked like, standing in line, waiting to get into the theatre. I think it was something like this…


Then, a girl walked up to our group with a flyer…

What? A flyer? Get out of here, can’t you see I’m nearly literally running up walls waiting to get into the theatre. I have no time for your flyer, be gone!

I have to give this girl credit, though, she was not at all afraid to walk up to our group. And why should she be, she knew she had something we wanted. Because the flyer looked exactly like this…

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Miralima is a pop-up exhibition and shop in Soho going on right now. It shows off the work of couple Miraphora Mina and Eduardo Lima (aka MinaLima). Haven’t heard of them? No worries, you’ce seen their work. They created all the beautiful artwork, designs and publications for the films, including The Marauder’s Map, The Daily Prophet, even items like The Goblet of Fire and the Horcruxes (booooo).

And as this girl rightly pointed out, we did have a two-hour break between performances and it was only a five-minute walk from the theatre. Now, that’s solid vertical advertising.

So, at the intermission between part 1 and part 2, Shamaine and I wandered over.

THE EXHIBITION

Ok, first thing’s first, the exhibition is indeed free, which always means a queue in London. There was one to get in and one to get to the very small but beautiful top floor. Luckily, neither of these were long for us, but you may have to wait.

Wait you should though, because this is a Harry Potter fan’s dream. There’s multiple floors showing off everything from the real wanted posters for those dark magic using bastards and brightly colour joke posteres from Weasleys’ Wizard Wheezes, a gigantic Marauder’s Map floor which easily helps you get up to no good, props from the films and flying Hogwarts acceptance letters so you can finally feel like you’re going to wizarding school… if only for a second.

THE STORE

If you can’t leave and live without some of this memorabilia of your own, they have a beautiful store on the first floor filled with signed, gold-leafed, shimmering artwork. It’s fun just to browse through the catalogue and see what they had and what they created. (Although, really, you can just do that here if you don’t want to make the trip to Soho.)

This is an excellent time to come check out Miralima’s work. Not just because of the play, although that is good timing, but because they are currently working on all the artwork for the upcoming Fantastic Beasts and Where to Find Them. So who knows what new posters or unusual things might turn up here in the next few months.

AND ONE LAST SECTION ON LUMOS…

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This whole experience was made possible due to my work with Lumos, J.K. Rowling’s charity that’s trying to find homes for the eight million children that are currently in orphanages and at risk of mental, physical and emotional harm. You can read more in my post here as well as on their website. Please check it out, they’re doing work that’s literally changing lives daily.

Also, they’re running a campaign until October 3 to raise awareness and money by selling this badass limited edition t-shirt. Check it out, help do a little good in this world and be the light (and look killer stylish while doing it.)

t-shirt_designThe House of MinaLima is FREE and can be found at 26 Greek Street, Soho, W1D 5DE until 4 February, 2017. Visit here for more. 

(Already been? Don’t forget to talk about your experience in the comments and review and add your pics of it on Yelp.)

 

1 Comment

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    September 30, 2016 - 7:54 am

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