The Enchanted Boozy Garden Of Perrier-Jouët

img_2800London, for being such a big city, is still a very green city. We really do have some of the best parks and gardens in all of Europe and there is beauty and tranquility to be found here.

Additionally, London is a very boozy city. We really done have some of the best bars and pubs in all of Europe and there are bubbles and libations to be found here.

Additionally, additionally, London is a very techie city. We really do have some of the best tech companies and advancements in all of Europe and there is magic and greatness to be found here.

But seriously, who has the time to do it all? There are only so many hours in the day to drink while walking through a garden and also be amazing at the wonders of technology, dammit!

Don’t fret, my good man, Perrier-Jouët has you covered:

The World’s First Bio-Reponsive Garden

Welcome to L’Eden, the world’s first bio-responsive garden created for London’s Design Week right in the middle of Soho. Not quite sure what that means? Well, let me share a little bit from their website:

L’Eden by Perrier-Jouët are celebrating the creative effervescence of one of the biggest cultural weeks in London with an installation from leading Parisian designer Noé Duchafour-Lawrance and the world’s first bio-responsive garden by Bompas & Parr.

Taking over the first floor, Noé Duchafour-Lawrance has curated an interactive installation which links nature to the city, paying homage to the Art Nouveau emblem that has graced every bottle of Perrier-Jouët Belle Epoque designed by artist and glass maker Emile Gallé in 1902.

In the basement lives the world’s first bio-responsive garden, an installation filled with plants that mimic the movements of explorers amongst them. L’Eden by Perrier-Jouët is named after the exclusive Eden cellar in Epernay, the home town of Champagne Perrier-Jouët where it’s rarest and most prestigious Champagnes are kept.

I went yesterday with my lovely fiancée and our friend Janan. It really is a wonderful initiation, from the famous Perrier-Jouët glasses you pick off glass trees to the rainbow shadows cast on the wall that make the whole space feel just a touch enchanted.

The Beautiful Basement

And of course, the garden in the basement is full of surprises, from trees that dance with you too plants that reach out to you as you reach for them. The whole pop-up is a fairy garden designed to make you in love with life and champagne and it’s a shame it can’t run forever.

A walk through the garden…

Everyone who comes will get a free glass of, arguably, one of the best champagnes in the world. The exhibit is free but small so you may have to wait a while to get in. But if you’re looking for a quick break from the craziness of London, especially in the heart of Oxford Circus, I can honestly think of no better place to do it.

THE GOOD: It’s a beautiful addition to the London Design Week that combines three top aspects of London: green spaces, technology and drinking. Everything from the shadows on the wall to the music in the background is designed to make you stop, slow down and appreciate an amazing glass of champagne.

THE BAD: It’s a small exhibit, having a first-floor lounge and a relatively tiny garden in the basement. It was lovely to walk through, but this may make for crowding or epic queues throughout the weekend. Just something to watch out for.


“I want the process of taking a glass to feel playful and very instinctive,” he told London Design Week. “Like when you see a beautiful apple in a tree and you want to pick it.”

Perrier-Jouët’s L’Eden runs from today to Sunday. Entrance is free and includes a glass of champagne. You can queue to walk in or purchase talks and lectures tickets here.